A lot of folks I’ve worked with over the years make the same mistake when considering granite flooring: they focus mostly on the price of the stone itself. They see…

I still remember the first time I stepped barefoot on a freshly installed tile floor. The cool, smooth surface was such a refreshing contrast to the warm, textured feel of…

I remember the challenge I faced when I first decided to redo the flooring in my home. The choices felt endless, and each option came with its own set of…

What is Mexican Flooring?Have you ever stepped into a home and immediately felt like the floor was telling you a story? That’s exactly what Mexican flooring does. It’s not just…

I still recall the first red ash floor I installed like it was yesterday. It was a chilly October day back in 2017, in a cozy home just outside Milwaukee….

When I first started working in home flooring, one thing became crystal clear: noise can seriously affect how comfortable a home feels. If you’re anything like me, you probably want…

Have you ever admired a cozy outdoor space above ground level and wondered what it’s called? Maybe you’ve seen a beautiful platform attached to a second story of a home…

What is Flooring Sticky Stuff?I don’t know about you, but whenever I feel that odd sticky sensation on my floors, it instantly annoys me. It’s like stepping into something unpleasantly…

Tech innovations have completely shifted how we think about home improvement. Flooring, in particular, has seen some incredible advancements. When I first started in the flooring industry, options were pretty…

I want to share what I’ve found to be one of the best-kept secrets in flooring—handscraped engineered flooring. When I first came across this option, it felt like discovering a…